If you’re looking to hire a web designer, you may be feeling a bit overwhelmed. There are millions of websites advertising

design services – how do you make sure you don’t get scammed or end up with a designer who sucks?

When you’re searching for someone to help you create a website for your company, the process of finding a reliable web designer can get confusing fast. Designers may talk about design technology or methodology, presenting complicated proposals with multiple options for your site design... but all you want is a simple website that’s going to bring you new business.

Because we know how tricky this process can be, we put together this list of questions to ask a web designer or web design firm you are considering hiring to create a website for you. These questions can help you better understand whether or not the designer will be able to help you meet your goals. They’ll also ensure that you’re getting more than just a good price. After all, the cost of your website is important, but it’s better to pay more for something up front that you’ll love as opposed to something that will require multiple adjustments or fixes further down the line—fixes that will certainly add up.

Know your website goals and priorities
Before engaging a web designer at all, ask yourself: will your site sell products and/or services, or will it exist to simply provide information?

A web designer can help you answer questions like this one, but they will most likely charge you to have the conversation.

Instead, search online for websites you like and ones that could potentially represent your brand from an image perspective. This is also the time you will begin to draft an outline of what you want your website to accomplish, but we’ll get into that later. For now, figure out why you want a website in the first place to create a starting point for your project.


Building a website is much like building a house: it always costs more than you anticipate.

Don’t let this scare you; just be prepared! Do your research and find out what the going rate for web design work is in your area before you speak with potential designers.

The best resource to find out this information is to ask other local business owners in the area who they hired to create their website, and the total cost involved. If you find yourself loving a specific website that isn’t local, reach out to the owner and ask if they would mind sharing the contact information of their designer. They will appreciate the compliment, and most likely would share that information.

Give Each Page a Purpose

How many pages do you want your website to have? What is the goal of each page? How much copy, or words on each page, do you anticipate?

These are just a few of the questions you need to ask before approaching a web designer who will most likely charge you by the hour to help you answer these questions.

Again, the best approach is to find websites in your industry you admire and try to emulate (not copy) their structure to create something similar.

If you don’t know how many pages you’ll need, start with these five pages that your customers expect to see:

  • Home
    Product or Service Details



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